Comments on: The Craft Beer Communication Failure

By: Kirk Bodnar

Kirk Bodnar — Wed, 02 Dec 2009 22:35:15 +0000

I agree that although image isn’t everything – it does account for something at least. I, for one, don’t particularly care what people think of me personally, but if I am promoting a product, or even an entire industry, it is important to get across the “actual idea” that you are trying to portray. Spokespeople of the industry owe it to us all to do this in a respectful and responsible manner.

I have recently been named Beer Cellar Steward at a new, beer centred restaurant in Calgary, Alberta, Canada (which I am very excited about). This is a topic that I have been thinking about a lot lately, in fact. In addition to my own passion for and knowledge of beer, I am actually a Jr. High History teacher – so I hope to use my knowledge and experience from my teaching background when I am “educating” people about real beer. I’ll do my best – wish me luck!

By: Brad

Brad — Thu, 19 Nov 2009 17:57:05 +0000

Oh yeah, great first pic. A firkin of Loose Cannon from Clipper City!

By: Sean Inman

Sean Inman — Thu, 19 Nov 2009 17:00:04 +0000

I heartily agree with the comments above and would like to add one other facet. Approachability. Sorry that it sounds like “drinkability”. A good beer communicator should draw people in, not scare them away. You do this by taking the baby steps, by allowing people to share their opinions and most importantly (to me) having an equal combination of passion and knowledge.

By: cbjerrisgaard

cbjerrisgaard — Thu, 19 Nov 2009 02:01:40 +0000

Baby steps are very key Brad. For example, despite the fact I am not the biggest Innis & Gunn fan, if someone I know enjoys whiskey and has yet to get into craft beer I find it’s an awesome transition brew.

Mirror Pond Pale Ale is another great “entry level” brew.

By: Brad

Brad — Wed, 18 Nov 2009 23:52:56 +0000

True, true, true.

When it comes to marketing good beer to friends and family, I keep it short and simple. “What do you usually order when at a bar, at dinner, etc? Well here, try this!”

Once they’ve had a beer with TASTE – they know there is better beer to be had. And you’ve got to start small… no double IPAs or imperial stouts, baby steps! Stay within their taste bud boundaries.

It really revolves around good beer having good a good taste. Keeping it simple like that and you’ll be winning over non-beer geeks in no time with good beer.

By: uberVU - social comments

uberVU - social comments — Wed, 11 Nov 2009 17:30:33 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by bruisinales: RT @TheBeerWench: A great read by @cbjerrisgaard “The Craft Beer Communication Failure” — http://bit.ly/2Xhz2K #craftbeer…

By: Simply Beer

Simply Beer — Wed, 11 Nov 2009 13:59:24 +0000

I agree with you about having people who represent a beer, whether it be reps or marketing, who don’t have a passion for the brand only hurt it.

I get the “craft head” geeking out on details. I’m sure I do it in some of my beer reviews. I also see it across many different industries, just look at consumer reports. For me, that “geeking out” is coming from a passion, love of what I’m doing, not a way to make a living.

Perspective, what is to much or not enough detail? As President Bill once said, “That depends on what your definition of “is” is”.

By: Tweets that mention The Craft Beer Communication Failure | truecask.com -- Topsy.com

Wed, 11 Nov 2009 07:26:57 +0000

[...] This post was mentioned on Twitter by Martin Bowling, bruisinales and Maggie Sudduth, Beer Men. Beer Men said: RT @martinbowling: A great read by @cbjerrisgaard "The Craft Beer Communication Failure" — http://bit.ly/2Xhz2K #craftbeer via [...]

By: @mention in True Cask! « SudsyMaggie

@mention in True Cask! « SudsyMaggie — Wed, 11 Nov 2009 04:47:24 +0000

[...] 10, 2009 by sudsymaggie Chris Bjerrisgaard, author of the True Cask blog, wrote a nice bit on the craft beer industry and communication today (and gave me a plug <– shameless [...]

By: Michael Reinhardt

Michael Reinhardt — Wed, 11 Nov 2009 02:12:35 +0000

Thanks for mentioning us. We are here to help. I just hope we can continue to grow for ourselves as well. I’ve been reading about this very thing for a while and you have to have your shit together to be successful. Planning at every stage seems to be the idea that one must accept.