Comments on: The Craft Beer Communication Failure

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By: Kirk Bodnar

Kirk Bodnar — Wed, 02 Dec 2009 22:35:15 +0000

I agree that although image isn’t everything – it does account for something at least. I, for one, don’t particularly care what people think of me personally, but if I am promoting a product, or even an entire industry, it is important to get across the “actual idea” that you are trying to portray. Spokespeople of the industry owe it to us all to do this in a respectful and responsible manner.

I have recently been named Beer Cellar Steward at a new, beer centred restaurant in Calgary, Alberta, Canada (which I am very excited about). This is a topic that I have been thinking about a lot lately, in fact. In addition to my own passion for and knowledge of beer, I am actually a Jr. High History teacher – so I hope to use my knowledge and experience from my teaching background when I am “educating” people about real beer. I’ll do my best – wish me luck!

By: Brad

Brad — Thu, 19 Nov 2009 17:57:05 +0000

Oh yeah, great first pic. A firkin of Loose Cannon from Clipper City!

By: Sean Inman

Sean Inman — Thu, 19 Nov 2009 17:00:04 +0000

I heartily agree with the comments above and would like to add one other facet. Approachability. Sorry that it sounds like “drinkability”. A good beer communicator should draw people in, not scare them away. You do this by taking the baby steps, by allowing people to share their opinions and most importantly (to me) having an equal combination of passion and knowledge.

By: cbjerrisgaard

cbjerrisgaard — Thu, 19 Nov 2009 02:01:40 +0000

Baby steps are very key Brad. For example, despite the fact I am not the biggest Innis & Gunn fan, if someone I know enjoys whiskey and has yet to get into craft beer I find it’s an awesome transition brew.

Mirror Pond Pale Ale is another great “entry level” brew.

By: Brad

Brad — Wed, 18 Nov 2009 23:52:56 +0000

True, true, true.

When it comes to marketing good beer to friends and family, I keep it short and simple. “What do you usually order when at a bar, at dinner, etc? Well here, try this!”

Once they’ve had a beer with TASTE – they know there is better beer to be had. And you’ve got to start small… no double IPAs or imperial stouts, baby steps! Stay within their taste bud boundaries.

It really revolves around good beer having good a good taste. Keeping it simple like that and you’ll be winning over non-beer geeks in no time with good beer.

By: uberVU - social comments

uberVU - social comments — Wed, 11 Nov 2009 17:30:33 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by bruisinales: RT @TheBeerWench: A great read by @cbjerrisgaard “The Craft Beer Communication Failure” — http://bit.ly/2Xhz2K #craftbeer…