Comments on: Coors is Doing Something Right http://truecask.com/2009/08/coors-is-doing-something-right/ Drink Real Beer Mon, 06 Feb 2012 16:05:11 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nate http://truecask.com/2009/08/coors-is-doing-something-right/comment-page-1/#comment-28 Nate Wed, 26 Aug 2009 03:15:21 +0000 http://truecask.com/?p=408#comment-28 Wise words: It just important to remember that sometimes you have to use everything in your power to get people to know you exist... I discovered this with my blog. Agghhh....depressing the first several month of no visitors! Anyway, marketing does interest me, even though I hate "sales." you are right...if someone is making crap beer and spending millions to make a few million more, their passion is clearly not beer, but money! Wise words: It just important to remember that sometimes you have to use everything in your power to get people to know you exist…

I discovered this with my blog. Agghhh….depressing the first several month of no visitors!

Anyway, marketing does interest me, even though I hate “sales.” you are right…if someone is making crap beer and spending millions to make a few million more, their passion is clearly not beer, but money!

]]> By: cbjerrisgaard http://truecask.com/2009/08/coors-is-doing-something-right/comment-page-1/#comment-26 cbjerrisgaard Wed, 26 Aug 2009 03:05:58 +0000 http://truecask.com/?p=408#comment-26 Nate I think there is merit to what you're saying. Fact of the matter is most breweries have to be based off of evangelists. Its just that these people can only take you so far before you have to attract new people who haven't heard about you, and then turn them into evangelists who will further your word of mouth. Nobody is going to win by serving up crap and spending nothing on marketing. The quality of the product is what every craft brewer has to live and die on. It just important to remember that sometimes you have to use everything in your power to get people to know you exist and are making good products. Either that or make crappy beer and spend hundreds of millions of marketing to convince people its fantastic... but who wants to do that? Nate I think there is merit to what you’re saying. Fact of the matter is most breweries have to be based off of evangelists. Its just that these people can only take you so far before you have to attract new people who haven’t heard about you, and then turn them into evangelists who will further your word of mouth.

Nobody is going to win by serving up crap and spending nothing on marketing. The quality of the product is what every craft brewer has to live and die on. It just important to remember that sometimes you have to use everything in your power to get people to know you exist and are making good products. Either that or make crappy beer and spend hundreds of millions of marketing to convince people its fantastic… but who wants to do that?

]]> By: Nate http://truecask.com/2009/08/coors-is-doing-something-right/comment-page-1/#comment-25 Nate Wed, 26 Aug 2009 02:56:22 +0000 http://truecask.com/?p=408#comment-25 My town has been inundated with a glut of Natty Light Billboards and it got me thinking about beer marketing and me as a future (hopefully) brewer. I actually thought about this all day. Quite applicable to read this post now! Anyway, I concluded that I would want MOST of the marketing of my beer to be the result of evangelists; that is, word of mouth. Somebody tastes my product and has to share the news of its splendor with their neighbor, exciting exponential growth. It has nothing to do with cost savings...just I want the product to speak for itself. Is that arrogant or ignorant? I guess, having grown up "poor" making a lot of money means less than a good pat on the back. My town has been inundated with a glut of Natty Light Billboards and it got me thinking about beer marketing and me as a future (hopefully) brewer. I actually thought about this all day. Quite applicable to read this post now! Anyway, I concluded that I would want MOST of the marketing of my beer to be the result of evangelists; that is, word of mouth. Somebody tastes my product and has to share the news of its splendor with their neighbor, exciting exponential growth.

It has nothing to do with cost savings…just I want the product to speak for itself. Is that arrogant or ignorant? I guess, having grown up “poor” making a lot of money means less than a good pat on the back.

]]> By: amandab http://truecask.com/2009/08/coors-is-doing-something-right/comment-page-1/#comment-24 amandab Wed, 26 Aug 2009 00:47:37 +0000 http://truecask.com/?p=408#comment-24 Too bad those folks from Toronto complained. The billboards have all been taken down.... It's still freaking hilarious though. Too bad those folks from Toronto complained. The billboards have all been taken down….
It’s still freaking hilarious though.

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